Examining the metonymic relation between a brand name and a product: A case study of Moroccan cosmetic brand names

This paper takes a cognitive perspective on the semantics of Moroccan brand names, an unexplored territory so far, and analyzes role metonymy in corpus-based analysis cosmetic names. More particularly, we focus following: to shed some light metonymic operations these names (domain expansion domain reduction metonymies together with chains), determine occurrence frequency comparison metaphor, reveal modes (visual, verbal) which are manifested, examine if there is any connection between type cosmetics cued. In this light, yields significant findings: most salient feature our corpus low that largely outnumbered by its converse operations, metonymy. Metonymic complexes highly productive mechanisms for brand-name creation, especially their presence skincare makeup brands. way, conscious use designers can help boosting identity building favorable image economical way.